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Bicester Motor Company celebrates new partnership with SsangYong

By Karolina Skinner
28 July 2021
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A family-run Bicester car dealership is celebrating a new partnership with SsangYong Motors UK.

Based on Banbury Road, near the town centre, Bicester Motor Company, which is traditionally a Ford dealer, joins the franchise with immediate effect. 

The company is a family-run business, built on years of experience with Ford, by father and son duo Mike and Ian Redding who first opened the doors to a Ford dealership in Buckingham in 1996, followed by the Bicester showroom in 1999. 

That dealership was recently recognised in the national Extra Mile Awards by MotoNovo Finance for its contribution to the community and these are exciting times for the group, as sales director and owner Ian Redding explains: "I’ve been in the motor trade since 1986 and seen many changes but what never changes is good, old-fashioned customer service. We believe that when a customer comes to Bicester Motor Company, their experience should be hassle-free and enjoyable whether they are looking at our Ford options or our new offering from SsangYong."

Jeff Lawrence (pictured), who has been with the company since the start adds: "We are still the same friendly people, offering the same services for Ford and SsangYong, at the same family-run garage. With the vast knowledge we hold between us in the team here, we focus on finding the right car for our customers. We are thrilled to be working with SsangYong and we look forward to growing our brand with their support. We have exciting prospects for the future and can’t wait to continue serving and supporting our community."

Kevin Griffin, managing director at SsangYong Motors UK, commented, "We are very pleased to welcome Bicester Motor Company to the SsangYong team. I’m positive that with the excellent service levels that the dealership provides its customers, and SsangYong’s value for money proposition, we can look forward to great things."