Jargon PR acquires North West PR agency

Jargon PR has acquired North West PR specialists Souter Public Relations. The acquisition will see Jargon PR increase its presence within the North West of England.

Jargon PR will welcome Sue Souter, founder of Souter PR and the three-person agency team to Jargon PR. Souter is joining Jargon PR as associate director and will report to CEO, Simon Corbett.

Jargon PR billed fees of £1.4 million in FY:2019-20 and the acquisition of Souter PR will support the agency's growth trajectory, as it targets annual fee income exceeding £2m this financial year. 

Jargon PR will welcome Souter PR’s portfolio of clients including Docutech, providers of a secure system for document storage, Kemtile, a leading specifier and installer of hygienic flooring and drainage systems, Leonard Curtis, which provide businesses with strategic advice, Roberts Bakery, UK-based bakery chain and Everyday Loans, a direct loan lender.

"The team at Souter PR brings with them impressive experience and contacts, as well as a client base of exciting and innovative businesses across the technology and business-to-business market," said Corbett, CEO at Jargon PR.

Corbett continues, "Manchester was recently named the fastest growing tech hub in Europe. The acquisition will place the Jargon PR team at the heart of this incredible community, aligning the agency with the UK Government’s 'levelling up agenda' that continues to drive growth, investment and innovation across the region."

The news comes after a successful start to 2021 for Jargon PR. Since January 2021, the agency has:

·  Been named as ‘B2B Agency of the Year’ and ‘PR Agency of the Year’ Winner at the Global Agency Awards

·  Won ‘Next Generation Initiative’ at the Company Culture Awards

·  Finalists in PRCA Digital Awards, PR Moment Awards, CIPR Excellence Awards, PRCA Dare Awards, CRN Sales and Marketing Awards, PRCA Internship Awards, and UK Agency Awards

·  Achieved the Investors in People ‘We Invest in Wellbeing’ Silver Accreditation

·  Welcoming new clients including 4D Data Centres, Loud Mouth Media and Digitopia

Jargon PR was established by Corbett on 1st October 2009. The acquisition of Souter PR is the second acquisition for Jargon PR in the past nine months, following the acquisition of Welsh agency Vantage PR in November 2020.

"After working closely with the Jargon PR team over the last few months, we’re excited to officially merge with the agency," commented Souter, managing director at Souter PR. "Simon and his team strive to create national and international PR campaigns that support businesses in achieving their objectives, and we’re confident they’re the perfect partner for us."