Jargon PR, a small international PR agency, has announced its appointment by Digitopia, the leading digital maturity consultancy. The partnership will see Jargon PR increase awareness of Digitopia, while driving website traffic and ultimately sales leads.
The campaign will focus on increasing brand awareness, subsequently positioning Digitopia as a market leader. Jargon PR will work with Digitopia to drive lead generation through utilising high profile stories and content in the media. Additionally, the campaign will raise the company profile of Digitopia across the finance, technology, business, retail, consumer goods, insurance, manufacturing and automotive media.
"We are excited to be working with Jargon PR to increase the awareness and business profile of Digitopia, and successfully reach our target audience," says Halil Aksu, co-founder and CEO of Digitopia. "Jargon PR’s team has delivered a number of successful campaigns in our industry, and we are confident that its work with Digitopia will be no different."
Kevin Winfield, account director at Jargon PR, said: "Digitopia is playing an important role in a post-pandemic environment that has become more reliant than ever on digital transformation. We are looking forward to giving Digitopia a platform on which to tell its story, develop its media presence and help the organisation build momentum across a range of press verticals."
The news follows Jargon PR’s recent announcement that it has pledged to plant 5,000 trees over the next 18 months in partnership with Ecologi, on behalf of its clients.