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Southampton Football Club announce JD sponsorship

By Laurence Mcclenaghan
4 August 2022

Sports fashion firm JD have been unveiled as the Southampton FC official sleeve partner for the incoming season.

The sponsorship agreement will see JD logos adorn shirt sleeves on the Men’s First Team, B-Team, Under 18’s and all Academy teams for one year.

Sarah Batters, Southampton Football Club Partnerships and Marketing Director, said: “We’re delighted to welcome JD as our new sleeve sponsor.

"As a leader in youth fashion, their values align perfectly with our vision of developing young talent and turning potential into excellence. We look forward to working with JD in bringing this partnership to life for our fans over the coming season through a range of different activations."

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Nadia Kokni, JD Global Marketing Director, added: “This is a really exciting partnership for JD, especially our local stores in Southampton, and we feel the Saints are a great fit to showcase the JD brand on the pitch around the world. The club’s connection to the fans and the continued level of talent that the academy produces align with our brand and we are excited to be able to work together to bring this sponsorship to life."

All fans who purchase any of the Southampton FC 2022/23 replica kits will be able to go into the Southampton FC stadium store and Marland’s store to have the JD branding applied to their shirts free of charge from this weekend. Alternatively, fans can go to the two Southampton JD store locations and the Eastleigh JD store.

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