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Starling Bank launches campaign celebrating women’s football

By Steve Charnock
18 May 2022

As part of their national sponsorship of the UEFA Women’s EURO 2022 tournament, Starling Bank has launched a special campaign that aims to celebrate women’s football in all its continuing glory.

Starling's ‘Our Time’ campaign will seek to highlight some of the glass ceilings which have both been broken and still exist in the modern women’s game. At the same time, the campaign will showcase what the bank does to help level the playing field for women both within the banking sector and in technology.

Fronting it all will be three legends of the English game. Manchester City midfielder Jill Scott (who has over 150 appearances and 25 goals for the Lionesses), Rachel Yankey (a record-setting 11-time FA Cup winner) and next big thing Lauren Hemp (the PFA Women's Young Player of the Year in 2018, 2019 and 2020) are all onboard.

Rachel Kerrone is Brand & Marketing Director at Starling Bank. She said: “Every single partnership and sponsorship we do at Starling must serve a purpose and align with our value of doing the right thing. In this case, it’s championing brilliant women and uniting communities around the game. The brand awareness we’ll gain from the UEFA Women’s EURO 2022 is exciting, but what we’re looking forward to most is playing our part in the development of women’s football in the UK.”

Helen Bierton, who is both the Chief Banking Officer at Starling Bank and a former Olympic athlete said: “I’ve witnessed first hand the glass ceiling that exists for women both in sport and in banking. I’d like it to disappear entirely one day, which requires collective effort. We hope our campaign unearths new football fans, inspires future players and gives women and girls across the UK the confidence to say ‘It’s Our Time’ in whichever goals they pursue.”

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