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WowNow Hire: A rebrand to reflect the company's focus

By Karolina Skinner
5 May 2021

Based in Hampshire, one of the UK’s leading national managed hire service businesses for equipment, waste, accommodation, and tools has changed its name from Nationwide Hire to WowNow Hire.

CEO Jonathan Holley and marketing director Dean Maskell cutting a cake to celebrate the renaming.

The company has 82 employees at its head office on Fareham’s Delta Business Park and says the new WowNow Hire name reflects its focus on providing its wide range of commercial customers with exceptional choice and service – the 'Wow' – and same-day or last-minute delivery – the 'Now'.

In addition to better reflecting the customer experience, the new name is also tied to the company’s future aspirations and distinguishes the brand from the many other companies using Nationwide in their name.

Speaking about the rebranding, WowNow Hire’s CEO Jonathan Holley said: “Changing our name makes perfect sense. We still cover the entire United Kingdom and the new name amplifies what we are all about, our WowNow DNA. Our ongoing business development includes digital transformation that will bring the benefits of digital services to our customers and suppliers. Access to all our products and personal support is now just a fast click away at, order updates are more frequent, more information is available and the accounts process is being further streamlined.”

With 9,000 locations across the UK, Ireland and Europe, WowNow Hire offers five million items of equipment from five main product areas – namely powered access hire, plant hire, tool hire, temporary accommodation hire and waste services.

The company was established in Hampshire 26 years ago and operated its headquarters on Fareham’s West Street until it outgrew the premises in 2018. At that point, the business purchased what was then Delta House on the Delta Business Park and renamed it ‘Howard Piper House’ in honour of the company’s founder.

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