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Reading: Osborne Clarke advises on sale of MediaSense to Apiary Capital

By Karolina Lasinska
15 September 2021
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Reading law firm Osborne Clarke has advised on the sale of MediaSense, an independent global media advisor company based in London, to Apiary Capital.

MediaSense was started in 1999 by co-founders Graham Brown and Andy Pearch, who after the sale will retain an important equity stake in the business.

The Osborne Clarke team who advised on the transaction was led by Corporate Partner Tim Birt, with Associate Director Jonathan Crowley (Corporate) managing the sale and Partner Mike Freer (Private Equity) leading on the reinvestment. The team was assisted by Courtney Fowler (Corporate), William Nicholson and Lottie Brewster (both Private Equity), Lara Flynn (Employment) and James Hamon (Tax).

About MediaSense

MediaSense are independent global media advisors, working with clients in various sectors including FMCG, retail, financial services and telecommunications.

About Apiary Capital

Apiary Capital invests in the education, healthcare, financial, business and technology services sectors. It acquires platform companies in fragmented markets and partners with its management teams to accelerate growth through a buy-and-build strategy. Apiary Capital closed its first fund at £200 million in June 2018 and it typically invests in businesses valued between £10 million and £75 million.

Set up in May 2017, the annual turnover of the company for 2019 is £3.47m; other companies owned by Apiary Capital are: The Appointment Group, Radiant Financial Group, Access to Music and G3 Comms.