Triumph Motorcycles buys junior motorcycle specialist OSET Bikes

By Stephen Emerson

23 June 2022

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Triumph Motorcycles has acquired OSET Bikes as part of its push into the off-road market.

The acquisition of OSET sits within Triumph’s strategy of entering the off-road segment, announced in 2020, and provides both companies with the opportunity to share and benefit from each other’s knowledge and experience in their respective segments.

OSET Bikes, based in Hastings, offers products that are suitable for any rider, starting from 3 years old and upwards and has built its reputation for creating children’s electric, off-road motorcycles.

Triumph CEO, Nick Bloor, said: “We are excited about the opportunity of joining forces with OSET Bikes: a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes for fun and competition.

"Whilst the two brands will continue working independently, Triumph and OSET will collaborate on new state-of-the-art products to inspire young riders into off-road riding, across the segments that Triumph and OSET will have a presence in, drawing on their respective strengths to build the best bikes in the world."

Started in 2004 by Ian Smith, who wanted to build an electric off-road bike for his son Oliver, OSET have been setting the benchmark in its segment for the past 18 years. OSET has sold more than 40,000 bikes globally that feature their inhouse developed electric powertrains.

OSET Bikes CEO Ian Smith said: “When we built that first ‘garage’ bike for my son, Oliver, I had no idea that it would lead to this moment. We are all very excited for what the future holds for OSET as part of the Triumph family.

"The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community. We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET”

By Stephen Emerson

Stephen Emerson is the Managing Editor of The Business Magazine and is responsible for the publication's print publications and online properties including the newly launched Biz News websites in Hampshire and Dorset.

Stephen has been a journalist for 20 years and has worked at local, regional and national publications and led a team which made The Scotsman website one of the fastest growing news sites in the UK with over eight million monthly users.

He has a keen interest in technology, property and corporate finance and telling the stories of the people behind the successful firms in these sectors.