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An essential business communication tool

By Dan Teuton
29 November 2018

Cerub PR is an award-winning PR agency delivering influential, results-orientated PR and communications campaigns specialising in B2B, life sciences, healthcare and thought leadership.

Why public relations is an essential communication tool for you and your business

PR is a largely misunderstood medium with its reputation for either being an emergency measure for when a company is in the middle of a crisis or alternatively, awash with celebrity stunts and glamourous parties.

In reality, PR is an organic way to raise awareness of your brand, help you become more influential and position yourself as a leader in your industry and doesn’t always require celebrities or stunts to attract attention. What you need is an opinion, a story and knowledge of your subject in order to craft your key messages and communicate them to the right people.

If you don’t have an effective public relations strategy in place you’re neglecting an essential component of the marketing mix. PR should be an integral part of your marketing strategy as it can support your business goals by putting your company and your services or products in front of the right people at the right time in the right place and can help you establish and maintain good relationships with your key stakeholders.

Customers, suppliers, employees, investors and regulators can have a powerful impact on your business and they all have an opinion about the organisations they come into contact with – whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organisations. In today’s competitive market, every organisation, no matter how large or small, ultimately depends on its reputation for survival and success and this is where PR comes in. Using a multi-channel approach ranging from media relations and social media campaigns to public affairs strategies, PR can enable you to influence opinions and decision makers.

Generating awareness and engaging with your key audiences through the right channels in a meaningful way will help you stay ahead of your competitors, drive sales and become a leader in your field.

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