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Homing in on expansion success

By Dan Teuton
30 May 2018

As a director of fifth generation family business General Estates, James Percy knows how important good relationships are to business success.

Tracing its roots back to ferries and toll bridges, the Southampton-based company moved into mobile home parks in the 1950s and since then has expanded into owning and managing some 1,150 residential and holiday pitches across the south of England.

Its most recent purchase was Avondale Park, a development of both mature and new mobile homes at Colden Common, just five miles south of Winchester.

It’s a deal for which Barclays, which has counted General Estates as a client for the past 13 years, was both the architect and the financial backer, as James Percy explains.

“A fellow director and I were en route to view another park for possible purchase when Lucy Smith, our Barclays relationship director, contacted us to advise that she believed the owner of Avondale Park was looking to sell,” he said.

“We could see that Avondale was an excellent fit for our existing business model; it’s in a great area, is very attractive and is also close to one of our other residential parks.

“Negotiations proceeded quickly and we soon moved to discussing financing with Barclays, who came up with a competitive offer which met our needs. Lucy understands our industry well and her specific knowledge is very important to us.

“Their involvement during completion was seamless, enabling us to finalise the transaction to the agreed timetable.”

Barclays’ Lucy Smith, said: “When General Estates let us know they were looking to expand, I heard about Avondale Park coming up for sale and was pleased to be able to forward the details.

“We had previously funded the purchase of Roi-Mar Park, near Bournemouth, and were delighted to be able to support this fairly significant investment and help them complete the deal.

“This is a good market as demand for residential parks outstrips supply and we hope to continue to support the ongoing growth of their business in the future.”

The two organisations began working together when General Estates left its previous bank after more than a century, and James Percy says it has been a positive step.

“It was with a little trepidation that we moved at the time. Barclays competently managed the transition and we have enjoyed a good relationship with them since. We particularly value the assistance of the corporate team over in Southampton in helping resolve issues, no matter how big or small, as they arise,” he added.

“We recognise that a lot of retired and older people, some of whom may be more vulnerable, live on the parks and making sure they are treated fairly and properly is essential to the way we do business. 

“It is important that when these developments are sold, they go to the right people and, as a family business with good relationships with existing residents, I like to see ourselves as a safe pair of hands, in addition to offering a fair price,” he concluded. “As the retirement age population continues to grow we see this positive trend continuing for reputable park owners.”

Looking to the future, he says demand for mobile homes continues to grow as baby boomers reach retirement and want to downsize to release equity, reduce the cost of home ownership, move closer to family and/or live on a single level. 

And, as an added bonus, he adds that the community feel many parks enjoy, means residents look out for, and support each other, particularly as they get older.

To meet demand, General Estates is keen to purchase further established residential mobile home parks across the south of England to add to its existing portfolio of 18, which stretches from Bournemouth and the New Forest, through to Uckfield in East Sussex and up to Lowestoft on the edge of the Norfolk Broads.

James Percy

023 8084 3011

[email protected]

Lucy Smith

07775 544305

[email protected]

The views expressed in this article are the views of the author alone and do not necessarily reflect the views of the Barclays Bank PLC Group nor should they be taken as statements of policy or intent of the Barclays Bank PLC Group. The Barclays Bank PLC Group takes no responsibility for the veracity of information contained in the third party guides or articles and no warranties or undertakings of any kind, whether express or implied, regarding the accuracy or completeness of the information given. The Barclays Bank PLC Group takes no liability for the impact of any decisions made based on information contained and views expressed.

Barclays is a trading name of Barclays Bank PLC and its subsidiaries. Barclays Bank PLC is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register No 122702). Registered in England. Registered number is 1026167 with registered office at 1 Churchill Place, London E14 5HP. May 2018.

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