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How a charity partnership could benefit your business

By Jo Whittle
1 December 2020
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Launched in 2009, Brain Tumour Research is the only national charity in the UK dedicated to funding continuous and sustainable scientific research into brain tumours, writes Michael Thelwall, head of giving at Brain Tumour Research.

Brain tumours are indiscriminate; they can affect anyone at any age. What’s more, they kill more children and adults under the age of 40 than any other cancer... yet historically just 1% of the national spend on cancer research has been allocated to this devastating disease.

Brain Tumour Research is determined to change this.

Why partner with a charity?

Funds raised from charity partnerships support our mission to build a network of experts in sustainable research at dedicated Centres of Excellence, while influencing the Government and larger cancer charities to invest more nationally.

Collaboration is at the heart of our values and informs everything we do. Companies large and small across the UK have found great benefits in working in partnership with Brain Tumour Research, from supporting colleagues with a personal connection to the disease to inspiring staff with opportunities unique to the charity sector.

Supporting staff

Charity partnerships often result from a personal connection. Many of those businesses who support Brain Tumour Research do so in support of a colleague who is living with a brain tumour diagnosis, or in memory of someone lost to this devastating disease.

In 2017, staff at Clarion Housing Group voted overwhelmingly to partner with Brain Tumour Research in memory of their colleague, Darel Bryan who sadly died from a brain tumour aged 34. Raising £80,000 in one year, their efforts demonstrate how valuable partnerships are for charities.

Charity partnerships can bring a real sense of community to a business. People feel inspired as they work towards a common purpose, very often supporting a colleague or relative of a colleague who has been affected by a brain tumour. Staff experience a real feeling of self-worth as they get involved with the benefits of raising money for charity.

Motivating your workforce

Establishing a relationship with a charity invokes passion in the workforce, engaging colleagues as they feel as though they are part of something bigger. Staff retention can improve as colleagues at all levels, from boards of directors to the most junior staff, come together working towards a common goal, strengthening relationships and building a sense of community.

Working with charities either as a charity of the year or in partnership is a great way of building loyalty. Colleagues really do feel as though they come together to be a part of something bigger, with the knowledge that the fundraising they are doing at work is helping so many people living with a brain tumour diagnosis.

Adding value and increasing brand awareness

Now more than ever, ethics play a crucial role in consumer choices. Corporate partnerships enable you to demonstrate the values of your company to both customers and suppliers. Actively supporting a charity can significantly boost your brand profile, giving you a reputation as a business with strong ethics and helping your company stand out from the competition.

We devise bespoke relationships for each of our charity partners and work closely with organisations to help maximise their fundraising objectives. As well as our wide-ranging fundraising expertise, our experienced PR team can also offer to work with an organisation to raise their profile in the media.

Together we will find a cure

We are proud to be associated with a number of companies who understand the importance of our work. We partner with organisations across a wide range of sectors, from small businesses to market-leading national brands – whatever your focus, no matter how small or large your organisation is, we’d love to work with you.

To find out more about how your company can work with Brain Tumour Research, contact us or visit our website:

[email protected]

07592 502707

braintumourresearch.org

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