Rebrand launch
MHA MacIntyre Hudson adopts Baker Tilly International brand identity to reflect global capabilities
MHA MacIntyre Hudson is adopting the brand identity and ethos of Baker Tilly International, the top-10 global accountancy network with 126 members’ firms. The new brand look and feel will also be used by all members of the UK MHA network, comprising nine firms with a collective turnover of £143 million.
The brand alignment emphasises MHA MacIntyre Hudson’s ability to service clients conducting business overseas, and closer collaboration with the global network will support growth at a firm and network level. MHA MacIntyre Hudson has been the UK member of Baker Tilly International since 2014.
The brand refresh includes the use of the Baker Tilly International ethos ‘Now, for tomorrow’, encapsulating a commitment to make a difference to the futures of clients, employees, communities and the accountancy profession by staying adaptable and ensuring it maintains, protects and builds on its collaborative approach and great relationships.
Membership of Baker Tilly’s global network brings international expertise and support for MHA MacIntyre Hudson clients with overseas operations, or who are looking to expand into new territories or relocate. Over the past financial year the MHA network has reported a 10% increase in turnover and a rise in its international client base across all industry sectors.
Rakesh Shaunak, group chairman of MHA, said: “The new Baker Tilly International philosophy of ‘Now, for tomorrow’ embodies our commitment
to deliver the very best service possible for our clients, wherever they do business. Disruption is impacting every business sector and through close collaboration with our global partners we can shape a successful tomorrow for clients.
“Amid the current Brexit uncertainties, international expertise is invaluable. Our work with clients across industry sectors highlights an optimism and appetite to grow internationally. We are in a strong position to support clients in achieving their plans.
“Closer national and international alignment will play an essential role in the next phase of our strategy for growth, creating further opportunities for our clients and team to prosper.”
Jason Mitchell, technology partner, added: “We are particularly delighted here in the Thames Valley. Many of our clients either trade globally or are part of global groups and our connection with the international network has proved invaluable to advise on the issues that arise from that. Having a more transparent link through the common branding enhances that message in the region.”
