Napier launches ABM and automation tools to support B2B marketers

Napier, a leading B2B PR and marketing agency has launched two new online adviser marketing tools to support B2B marketers.

Designed specifically for the B2B technology industry, the tools aim to help marketing professionals plan and execute successful campaigns, by identifying which approaches and platforms best suit their needs.

Using AI logic, the ABM adviser asks questions about target customers to determine the best approaches and tactics that should be used in the ABM campaign. The ABM adviser will also tell B2B marketers if their campaign will not be successful, based on the criteria provided.

The Marketing Automation Software Adviser helps B2B marketers understand which marketing automation platform would best suit their needs. Asking questions from a number of contacts to the level of functionality, the tool helps identify which platform would provide the right level of service for the company in question.

“With marketing automation and ABM now two key tactics within marketing strategies, we wanted to provide helpful and educational tools to help inform B2B marketers with their decision,” commented Mike Maynard, managing director of Napier. “By developing tools that identify the right approaches and platforms based on the criteria provided, we can provide our clients with the right guidance to ensure their campaigns will be a success”.