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Business Butler launches talent platform for SME's in Oxfordshire

By Karolina Skinner
28 April 2021

Business Butler is launching its successful, on-demand, talent platform across Oxfordshire at the beginning of May, which is great news for start-ups and SMEs in the county.


Bhupinder Sidhu, Business Butler founder and CEO and Luke Ireland, founder of Business Butler Oxfordshire.

Having established itself in South Wales and the West of England as the go-to place for small businesses seeking impartial and trusted advice and support, Business Butler has teamed up with local entrepreneur and founder, Luke Ireland for its latest expansion plans.

Through its innovative platform, Business Butler connects small business users with a panel of vetted, business experts. The platform is built around a bespoke matching engine that gathers user requirements and profiles against members of the Business Butler panel, returning a shortlist of suitable experts across more than 120 business services.

Each expert on the shortlist has been fully vetted against a 50-point checklist. Such a rigorous process reassures users of the platform that they are working with trusted professionals and this is an important consideration in any business undertaking.

Bhupinder Sidhu, Business Butler founder and CEO, explains the aims of the business and the reasons behind the latest expansion: “Our philosophy is all about matching and connecting small business owners with professionals they can trust in order to achieve our main objective of increasing success rates for startups and SMEs.

“We have identified Oxfordshire as a key county that would benefit from our tried and tested business model because of the sheer volume of startups and SMEs based there. And we are delighted to have someone of Luke’s calibre on board. He has the skills, experience and local business knowledge required to help establish and grow the Business Butler brand.”

It’s refreshing to hear that the main goal is to increase success rates for small businesses, especially when one realises that prior to the Covid-19 pandemic, 30% of new businesses in the UK failed in their first year of trading and during the past 12 months this figure has increased significantly.

This alarming statistic is one of the reasons why Ireland welcomed the chance to join Business Butler, and says: “I became a founder of Business Butler because I see a unique opportunity to build a network of professionals serving the local business community. Under the current economic climate, small businesses need as much help as they can get and we can ensure they are matched with appropriate business experts and receive immediate support at affordable prices. Over the last 30 plus years, I have built an amazing network across multiple sectors with my personal professional focus being on the technology and music industries.”

Business Butler limits the number of experts per sector on its platform to avoid saturation and demand to join is expected to be high. There is a three-tiered membership structure offering a range of benefits, the highest level provides an appointment guarantee and includes a Zoom United business account.

In what has been an incredibly difficult year for small businesses across all sectors, Business Butler is best equipped to help them, and with Ireland at the helm, there is some good news at last for SMEs across Oxfordshire.

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