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How technology can drive the growth of your business

By Dan Teuton
3 March 2020

It’s widely accepted that technology is the key driver of economic growth in countries, regions and cities – and the same goes for businesses. For growing mid-sized organisations in particular, a strategic approach to IT can be the difference between a company that suffers growing pains and one that makes the transition smoothly.

If your company is growing, either organically or through merger or acquisition, now is the right time to think about how an investment in technology can prevent problems that might hamper that growth in the long run. Here are some of the ways that technology can help drive growing businesses to success.

Helping businesses work smarter

Many businesses in the UK have already moved entire workloads over to the cloud and are seeing the benefits of a more productive workforce. A cloud-based solution can offer a high level of flexibility, security and scalability to businesses with in-house and remote teams. Data storage is almost unlimited – allowing you to scale up as the business grows and more users are needed.

Automating business processes

As businesses grow, processes become more complex – putting robust systems in place is essential at the earliest stage to ensure success. Enterprise Resource Planning (ERP) integrates multiple business functions into one process. Applications can seamlessly talk to one another and keep up with vital information such as costs, inventory and invoicing.

Automated processes like ERP can transform a business – reducing costs, minimising duplication, saving time and decreasing the risk of delays or errors caused by misinformation. Most importantly, a well-designed system can easily grow along with the business it serves.

Better communication

One of the many challenges businesses face today is managing remote teams. With the continued growth of home and flexible working, employers need to find new ways to get staff to build good working relationships with colleagues.

Technology is the key to better communication and there are some great products on the market now that enable collaborative working. Applications like Microsoft Teams or Slack have video, file sharing and chat functionality for everyone to use.


Strategic IT services from Aura Technology can help your business grow


Remote workers can get involved with important projects and collaborate with the team in the office.

Improve the customer experience

Thanks to new technologies, the way we interact with customers has changed significantly over the years. Even the smallest changes can make a big difference in retaining and attracting customers. Integrating chatbots or personalisation through artificial intelligence are ways to make the customer experience better.

Securing data

According to recent research, a UK business falls victim to a cyber-attack every 2.5 minutes.

Anti-virus, anti-malware and multi-factor authentication are effective prevention methods to tackle the growing threat. A managed IT solution provides 24/7 monitoring to detect suspicious behaviour and remain up to date with the latest methods used by hackers.

Cloud solutions such as Microsoft Teams are built to reduce the chance of sensitive data leaks.

Start with a review

Technology can open so many doors for SMEs and help them take that extra step in their growth plans. At Aura Technology we can help your business with its digital transformation, beginning with a thorough strategic IT review to assess your current and future technology needs.

Aura Technology

IT solutions for the mid-market and public sector

Offices in Southampton, London and Newcastle

03333 208 601

[email protected]

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