Milton Keynes Asda lands Netflix special deal

By Stephen Emerson

12 April 2022

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STRANGER THINGS (2016) - GATEN MATARAZZO - CALEB MCLAUGHLIN - FINN WOLFHARD - NOAH SCHNAPP. Season 2. Credit: 21 LAPS ENT/MONKEY MASSACRE / Album

Milton Keynes Asda has landed itself a 'Netflix Special.' The store is one of the few specially selected supermarket outlets to stock the outlet's new Netflix line in full, additionally customers will also be treated to an immersive Netflix experience while shopping.

Clothing label, George at Asda this week announced an exciting new collaboration with the streaming giant.

The Netflix collection will offer fashion and lifestyle products to customers.

The new partnership was launched this week and is only available in specially selected stores and the George website.

Hit shows such as, Squid Games, Stranger Things, Emily In Paris, Friends and Big Bang Theory branded items including footwear, accessories, stationery, mugs and board games are all available.

Only 12 stores will offer a wide range of clothing and general merchandise products, a further 38 will stock Netflix clothing and accessories.

There will also be a ‘flagship’ concession within Asda’s Milton Keynes store, where George has worked with Netflix to offer customers a more immersive experience, including branded changing rooms, dedicated product areas and access to the full range of 48 licensed products.

Scott Macrae, Senior Buying Manager at George, said: “We are extremely excited to have launched our partnership with Netflix. We know that George is an important destination for customers looking to buy licensed product and Netflix has a broad range of properties that appeal to all the family."

The George x Netflix range is now available online at george.com

By Stephen Emerson

Stephen Emerson is the Managing Editor of The Business Magazine and is responsible for the publication's print publications and online properties including the newly launched Biz News websites in Hampshire and Dorset.

Stephen has been a journalist for 20 years and has worked at local, regional and national publications and led a team which made The Scotsman website one of the fastest growing news sites in the UK with over eight million monthly users.

He has a keen interest in technology, property and corporate finance and telling the stories of the people behind the successful firms in these sectors.