Established in 2010, Heard About Sam is a business development and event management consultancy that builds valuable strategies for brands, venues, and organisations. Founder and lead consultant, Sam McGrath has over 20 years experience in business development and event management across multiple industries, but particularly in the hospitality sector.
Her wealth of knowledge enables her to support clients, from concept through to the completion of every project. McGrath and her team consult and collaborate with each client throughout the project process to determine a bespoke brief and build a plan of action designed to achieve long-term sales growth.
The judges praised the business development consultancy for taking a well-rounded hands-on approach to each project. McGrath and her team are able to utilise their expertise in this area to seamlessly lead projects and events of all sizes.
It is clear they are also able to assist businesses implement the most effective integrated digital marketing techniques across all platforms – from copywriting to social media – to reach their intended audience. With every client the company works with, whether it be on a marketing project or event, McGrath displays an unwavering passion, exceptional flexibility, and a warming friendliness that leaves a lasting impression.