Southampton FC launches Bitcoin competition

By Stephen Emerson

23 February 2022

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Credit: Southampton FC

Southampton Football Club have launched an innovative immersive fan competition.

The ‘Bitcoin Hunt’ commences before todays game against Norwich City and is run in partnership with Sportsbet.io. A Bitcoin is valued at between £25000 and £35000.

The competition will see elements of VR Codes, club history, block chain tech and crypto currencies intertwine.

Run across three rounds, the competition will have fans contest in-person QR code hunts, social media tasks, quizzes on the history of the club, and the opportunity to collect limited edition QR cards before participating in a live final at St. Mary’s stadium.

That grand final is scheduled to take place at the English Premier League home clash against Crystal Palace on Saturday 30th April.

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Announcing the competition, Charles Read, Head of Partnership Marketing at Southampton Football Club, said: “We are incredibly excited about the launch of Sportsbet.io’s Bitcoin Hunt competition. It is a project we have been really excited about, working alongside Sportsbet.io, our Creative Agency Formidable and tech build partners Unit 9, and we are delighted to see it go live.

“We believe this is the first competition of its kind and the first time a Football Club has given fans the chance to win a Bitcoin, which has been worth between £25k – 35k in 2022! We hope that everyone will enjoy taking part in the innovative competition, which incorporates virtual and real-life elements”.

Joe McCallum, Director of Sportsbook at Sportsbet.io, added: “The Bitcoin Hunt is an innovative way for Sportsbet.io and Southampton Football Club to enhance our partnership. This will help everyone understand the world of Bitcoin and Blockchain technology in a safe environment. It is a key part of our strategic vision to eliminate cryptocurrency myths whilst bringing it into our everyday life.”

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By Stephen Emerson

Stephen Emerson is the Managing Editor of The Business Magazine and is responsible for the publication's print publications and online properties including the newly launched Biz News websites in Hampshire and Dorset.

Stephen has been a journalist for 20 years and has worked at local, regional and national publications and led a team which made The Scotsman website one of the fastest growing news sites in the UK with over eight million monthly users.

He has a keen interest in technology, property and corporate finance and telling the stories of the people behind the successful firms in these sectors.