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Lottie announces expansion into luxury retirement home sector

By Laurence Mcclenaghan
5 August 2022

Lottie, a residential care and independent living comparison site registered in Brighton, is to invest in retirement living properties across the UK.

In July the Brighton firm, which was established by brothers Chris and Will Donnelly in July 2021, raised £6 million in its latest funding round.

Lottie is now valued at £45 million.

This week the firm stated they are to offer a range of affordable and luxury retirement homes to suit everyone’s unique lifestyle needs.

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Working alongside partners including McCarthy & Stone, Birchgrove Retirement Villages Group, LifeStory and ExtraCare Charitable Trust – Lottie stated their mission is to: "elevate later life and showcase the best retirement properties across the UK, especially after a recent surge in demand for retirement homes."

Will Donnelly -said of the launch: “It is incredible to launch Lottie’s retirement living marketplace with some of the industry’s best providers.

"Not only do our partners offer bespoke and secure options suitable for retirees, but they are also some of the best advocates for social care and health and wellbeing in later life across the UK.

"There has been an unprecedented surge in demand for retirees searching online for a retirement property, so it’s important to support anyone looking for their new home in the best way possible."

According to Will the sector has undergone radical changes in recent years: “The UK largely used to be a nation of homeowners, but we’ve seen a huge shift in the rental market recently, particularly for those searching for their new retirement home. Since the pandemic, more retirement seekers are opting for more flexibility in later life, especially for rental opportunities, and this is set to grow in the next few years.

"We understand buying – or renting – a retirement home is a big investment, and something that you want to get right. Not only is our retirement living marketplace free, but we are delighted to continue offering our concierge service for any retirees looking for their new home.

"Lottie is now an official affiliate of ARCO (Associated Retirement Community Operators). Our goals for the retirement living sector perfectly match ARCO: We are both striving to promote confidence in the sector to empower the older generations to make the right decisions in later life.

"It’s been a tough few years for the later life industry, but I’m confident that Lottie can continue to elevate the sector and showcase the very best that retirement properties offer across the UK, for every budget and lifestyle needs.”

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