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Reading: Vertu Motors invests £4.7m in new Mercedes dealership

By Dan Teuton
22 November 2018

Vertu Motors plc, the group which operates Vertu Mercedes-Benz, is investing £4.7 million in a new Mercedes Reading dealership, as part of a major refurbishment project.

As major building works commence at the existing Richfield Avenue-based dealership, the Vertu Mercedes-Benz of Reading team has moved out of the main showroom, into temporary premises on the site’s car park. The dealership has ensured that customers will continue to have access to all services and facilities available at the former site.

The new dealership’s showroom and workshop are currently being extended. The showroom size will be increased to 14 cars and the service reception will be designed and refurbished to the latest Mercedes-Benz corporate standards. In addition, the new site will incorporate a three-lane undercover vehicle drop-off area which will allow customers to have a valet parking style experience when dropping off their cars. This phase of the refurbishment is due to complete by summer 2019.


Following this, construction work will start on a new wash and valet facility, which will include a dedicated smart repair bay. This would mean, in addition to standard service customers will be offered minor cosmetic repairs as part of the dealership service, therefore no need for them to go to a specialist body shop. The entire project is due to finish in winter 2019.

Rob Walford, general manager of Mercedes-Benz of Reading, said: “Vertu Motors has invested a huge amount of money in this project and it demonstrates a fantastic amount of confidence in our colleagues, the Reading area and our customers.

“Once complete, the new dealership will act as a one-stop shop for all of our customer’s needs. While the refurbishment is underway, we will continue to provide first-class customer service to people in both Reading and the surrounding areas."

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