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Lloyds Bank Commercial Banking says South West business confidence remains strong despite dip

1 December 2021
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David Beaumont, regional director for the South West at Lloyds Bank Commercial Banking
David Beaumont, regional director for the South West at Lloyds Bank Commercial Banking

Business confidence in the South West fell for the first time since July, dropping 14 points to 34 percent in November, according to the latest Business Barometer from Lloyds Bank Commercial Banking.

Companies in the South West reported lower confidence in their own business prospects month-on-month, down 19 points at 29 percent.

When taken alongside their optimism in the economy, down nine points to 39, this gives a headline confidence reading of 34 percent.

The Business Barometer, which questions 1,200 businesses monthly, provides early signals about UK economic trends both regionally and nationwide.

A net balance of 37 percent of businesses in the region expect to increase staff levels over the next year, down two points on last month, but well above the UK average of 30 percent.

Overall, UK business confidence was buoyant in November at 40 percent, down just three points on October’s reading of 43 percent.

Both firms’ confidence in their own trading prospects and optimism in the economy remained comfortably in positive territory, each dipping just three points month-on-month to 39 percent and 41 percent respectively.

All UK nations and regions had positive confidence readings in November, with three regions – Wales, the East of England and South East – reporting an increase on October’s data.

Firms in London (down two points to 63 percent) remained the most confidence for third month in a row, followed by the North East (down 16 points to 45 percent), the West Midlands (down eight points to 42 percent) and East Midlands (down 13 points to 42 percent).

A net balance of 30 percent of firms across the UK reported plans to create new jobs in the next twelve months, with hiring intentions strongest in London (41 percent), Wales (37 percent) and the South West (37 percent).

David Beaumont, regional director for the South West at Lloyds Bank Commercial Banking, said: “Despite the small dip in confidence, it’s reassuring to see businesses are feeling positive as we head into Christmas – not least those in the region’s first-class hospitality and tourism sector, who are gearing up for a busy festive period.

“Job creation remains high on the agenda, with firms planning on increasing staffing levels over the next 12 months, something that will ultimately help drive the region’s economic recovery.”

At a sector level, confidence slipped in manufacturing (42 percent), to its lowest since August, linked to the persistence of supply-chain disruptions, while it fell to a seven-month low of 28 percent in construction.

In contrast, the retail sector (45 percent) bucked the trend with a pickup in confidence, reflecting hopes for higher spending ahead as the festive period approaches.

Services confidence (41 percent) fell slightly, with strong growth for financial & business services and communications offset by more downbeat responses from education, health and public administration.

Hann-Ju Ho, Senior Economist Lloyds Bank Commercial Banking, said: “Business confidence remains robust above the long-term average, but it dipped this month as economic optimism and trading prospects were affected by the persistence of rising costs and supply chain issues.

“Pay expectations remain elevated with a quarter of businesses anticipating rises of three percent or more in the next 12 months which will add to business costs, but it bodes well for staff facing into economic challenges.”


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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