Tech accessories brand juice® shortlisted at Mobile Industry Awards 2021

Mobile phone accessories manufacturer, juice®, has been shortlisted in the Accessory Manufacturer of the Year category at the Mobile Industry Awards (MIAs) 2021.

This is exciting news for the fast-growing and dynamic brand which, earlier this year, was named the UK market leader in both Apple Lightning and Type C cable sales (according to the January 2021 GfK Market Update).

Now in its 18th year, the MIAs represent the gold standard of excellence across the entire industry, celebrating the best and brightest manufacturers, retailers, networks, distributors and dealers that the UK mobile sector has to offer, attracting high calibre sponsors such as Sky Mobile, Music Magpie, OPPO and Xiaomi.

CEO of juice® and ambitious entrepreneur, Jolyon Bennett, commented: “When I founded juice® in 2012, I wanted to make life’s everyday electronic essentials that little bit more interesting, so I made it my mission to create mobile phone accessories that were quirky and vibrant but also of a superior technical quality – something that the market massively lacked at the time.

“Fast-forward nine years and we can now officially say that we are the UK market leader in the manufacture and supply of mobile phone accessories – which still feels so surreal. Being shortlisted for this award means that juice® is being recognised for its achievements and we couldn’t be prouder. We are super excited for what’s to come, and of course, we will be keeping our fingers crossed for the finalist’s announcement later on this year.”

This award shortlisting is yet another accomplishment for juice®, with the last few months proving extremely successful for the Banbury-based firm. Shortly after removing all single-use plastic from its packaging and vowing only to use 100% recyclable materials going forwards, the company’s market share doubled within a year (December 2019 – December 2020).

In January 2021, juice® collaborated with global fashion and lifestyle brand Hype to create an exclusive 15-piece collection (currently available in selected UK Hype stores and online) and most recently received the Which? ‘Best Buy’ accolade for their 20,000mAh Portable Power Bank Max.