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Content Guru becomes Google Cloud Contact Center AI partner

By Karolina Skinner
29 July 2021
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Cloud communication technology provider, Content Guru, has announced that it has become a Google Cloud Contact Center Artificial Intelligence partner, in order to help strengthen, improve and accelerate its customer engagement solutions. 

Google Cloud CCAI integrates into storm® CONTACTTM – Content Guru’s, award-winning Contact Center as-a-Service solution, part of the wider storm Communications Platform as-a-Service platform. storm is used by organisations of all sizes across EMEA, the US and Asia-Pacific, in both the public and private sector. As an official Google Cloud CCAI partner, Content Guru is able to utilise Google Cloud’s powerful Natural Language Processing and conversational AI capabilities to enhance its clients’ customer experience offerings through storm CONTACT.

Content Guru’s Machine AgentsTM, or intelligent chatbots, use Google Cloud NLP and Wavenet text-to-speech to allow organisations to deliver fully-automated customer engagement, including over voice. Machine Agents support live contact center agents by automatically identifying and providing relevant information for each inquiry, while Google Cloud CCAI provides a wide range of insights, including sentiment analysis.

Martin Taylor, deputy CEO at Content Guru, commented: "Content Guru is delighted to announce that it is now a Google Cloud CCAI partner, having integrated with Google Cloud’s AI products for a number of years. Our new partnership will make it even easier for Content Guru’s customers to benefit from the use of AI technologies in their day-to-day contact center and customer engagement operations. We’re excited to help more organizations boost their customer experience, improve employee engagement and save time using our cutting-edge solutions and integrations."

Dominique Pfeffer, cloud technology partners lead at Google Cloud, added: "Content Guru is one of the fastest-growing CCaaS providers out there, and its global customer base operates throughout a huge range of sectors, from utilities to healthcare and financial services. I am delighted to have Content Guru on board as a partner to help ourcustomers transform their contact centers with cutting-edge AI capabilities."

About Content Guru

Founded in 2005, Bracknell-based Content Guru operates as part of the Redwood Technologies group. The company delivers cloud communications solutions that help organisations provide the best customer engagement and experience.