Small international PR agency, Jargon PR, has announced its appointment by Classter, an all-in-one student and learning management system. Jargon PR will launch a campaign to grow brand awareness and strengthen the reputation of Classter throughout the United States and Europe.
Founded in 2015 in Greece, Classter is currently used by more than 500 academic institutions, allowing kindergartens, schools, universities and more to bring their educational needs under one roof. The platform is an end-to-end cloud management solution that can support entire management needs, by offering a wide range of features including learning, admissions, timetabling, finance, communication, transportation and more. Accessible for students, teachers, parents and other staff, Classter is the solution for any academic system.
The campaign will also see Jargon PR launch Classter’s expansion into the North America region. Utilising the company’s expertise and diverse portfolio of long-standing customers in the EMEA market, Jargon PR will support Classter in replicating its success across into the United States.
Through a series of content – including press releases and thought leadership articles – the campaign will focus on increasing brand awareness and driving credibility for Classter, focusing on the United States and Europe. Jargon PR will work to reach Classter’s target audience through engaging with technology and education press, as well as various vertical markets, including hybrid and online learning.
"Jargon PR’s experience and relationships with the media in our industry made the agency an easy choice for Classter," commented Thodoris Giaouzis, digital marketing and content manager at Classter. "We’re looking forward to working with the Jargon PR team to generate awareness of the business across our target audience, building our name and relationships in not only existing markets, but new ones too."
"Education and hybrid learning have been on the tip of everyone’s tongue during the early months of 2021, and we expect this to continue being a hot topic of discussion as the year moves on. We’re incredibly excited to be working with the team at Classter, and we’re looking forward to the campaign gathering further momentum," commented Megan Eakin, senior account manager at Jargon PR.
Jargon PR continues to build its portfolio of clients, with the recent acquisition of North West PR agency, Souter PR.
About Jargon PR
Jargon PR is a boutique agency from Hampshire, running UK and international campaigns for over 40 retained technology clients. The agency’s core line of business is technology and corporate media, as well as analyst relations services.